|
|
What are advertisements? Advertisements are communicative works that send a specific message about a product, service or brand to a target audience, with the aim of persuading them and keeping it in mind. An original advertisement stands out in this saturated environment, capturing the public's attention. Amidst so much advertising , it is difficult to attract attention with your brand : the key is to connect with people and let them know the value proposition of your project, a technique seen in many examples of commercial advertising. New Call-to-action Features of advertising Advertisements have the duty to increase brand recognition . To do this, the advertising message needs to meet, in addition to originality and simplicity, the following characteristics: Brand Identity – Show the key components to identify who is delivering the message, for example, the brand and campaign slogan .
Conceptual message : according to the advertising Buy Email Database List strategy, the advertisement must be directed to an audience based on a concept that is present at all times, as seen in informative advertisements, for example. Textual message : this is the concept transferred to a phrase or something written, that is, the copy. Perceptual message : the ad must have basic elements that reach the audience's senses, for example, images, photographs, audio, textures, etc. Contextual message : the piece must comply with other elements that give the idea of the entire context, that is, the temporality or specific situation. Contact : According to the output format, the announcement must include a form of contact to establish a line of communication with the public.
Call to action : Every advertisement requires a call to action , that is, what you want the audience to do after the impact of the advertisement. Others : Some add-ons that can reinforce the ad are the hashtag, a link, sponsors, etc. Within this section, it is worth mentioning and considering the AIDA model (Attention, Interest, Desire and Action) in the strategy, a crucial element in how to make an advertisement. Do you like what you're reading? Subscribe to the blog! Email * your email I have read and accept the Privacy and Cookies Policy . Types of advertising There are various types of advertisements, and depending on their characteristics, they are adapted to the needs of the audiences. Let's look at some of them: Informational advertisements : their purpose is to communicate and educate people about products, services, ideas or programs.
|
|
发表于 2024-12-23 13:10:30